Italian Swimsuit Industry High Prestige At International Level

In all probability, since 1400 BC Roman and Greek athletes were used to dressing in costumes as much similar to the modern bikinis (This is well shown in frescos and findings of that historic period).

However, proper bathing suits (swimsuits) finalized for recreation and water sports activities, date back to the end of the XIX century. Of course, speaking about women’s swimwear, they were one-piece swimsuits aimed to hide any sinuous, female shape.

On the contrary, modern bikini swimsuits were created and introduced in the market by the Parisian engineer Lous Reard ( the word bikini derives from an atoll of the Marshall Islands).

Naturally this innovation in women’s swimwear outfits -with naked gluteus and belly-, provoked clamor and diffidence in the United States, where only in the 50s was definitely accepted and introduced in the market.

Italian Manufacturing Of Women’s Swimwear 

Nowadays, after years of experience and style, the Italian production of bathing suits covers a big part of the business representing research, offering, and purchasing volumes of swimwear.

This is probably due to the great tradition, as well as in the sector of summer swimsuit fashion, also in the manufacturing development of the fashion clothing industry able to offer a trend and define fashion on a planetary level.

For total globalization of swimsuit products, it is fundamental that those Italian Companies dedicated to the creation and development of summer swimwear,  adopt advanced web technologies that will allow worldwide visibility and whole satisfaction of the sector demand.

For this purpose, Toscana Chiarugi offers experience and professionalism in the production and online sale of swimwear thanks to promotional investments and the realization of a new online catalog illustrating the whole new summer collection.

Chiarugi is a reference point on the web for swimwear and lingerie sales, being its users not only Italian but women in general, wishing to distinguish themselves by femininity and prestige. Another score gained by the ‘made in Italy’ clothes manufacturing compared with the European and International Competition!